Read this week's question makeover here
Read this week's question makeover here
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Let’s take your survey design to the next level.
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✅ Why the new version is better: By breaking it into two clear questions—intensity and length—you give clients a way to say if their workout matched their goals. Now a coach can make changes based on specific, actionable feedback. No guesswork required.
💬 What’s wrong with the original: “On a scale of 0 to 10, how difficult was your workout?” sounds helpful—until you realize there’s no way to know what’s “good.” Is a 7 ideal or a problem? Is “moderate” easier than “somewhat hard”? The vague wording and overloaded scale make the feedback impossible to act on.
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From customer satisfaction and employee feedback to brand recognition and market research — answer questions like: Are customers satisfied? Do employees feel heard? How well is your brand recognized in the market?
Better questions = better decisions—let’s find the ones that work for you.
From event feedback and program evaluations to internal planning and annual reports, ask: Is your work making a difference? What do people think of your events or programs? Are you meeting the needs of your community?
Better questions = better decisions-let's find the ones that work for you.
From intake forms and post-service check-ins to offboarding and cancellation surveys, find out: Do people like what you offer? Will they come back? What can you improve before the next client walks through the door?
Better questions = better decisions-let's find
the ones that work for you.
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Hi. I’m Kirsten (KER-stin) or Dr. Hill if you prefer. I am an accomplished researcher and consultant specializing in survey design and data-driven storytelling (and, I’m going to brag about myself for a moment).
I hold a Ph.D. from the University of Pennsylvania and have over a decade of experience working with nonprofits, start-ups, small businesses, and philanthropic organizations to help them craft impactful surveys that truly capture the voices of their communities.
Traditional research expertise is a tool; leveraging it creatively, for good, is my superpower.
Feedback is valuable and asking the right questions in the right way is essential. It is so easy to make errors or to put off respondents. Working with Kirsten has made our questionnaire more professional and effective. This is not an area to cut corners. Kirsten is quick to respond and has experience to make our project as good as it can be... Everyone should get Kirsten's help. Thank you Kirsten
Kirsten brings a balanced perspective that equally centers equity, practicality, and efficacy. She is exactly who we needed to push our data collection systems to a new level. We are so thankful to her and look forward to a continued partnership!
I recently attended Dr. Kirsten Lee Hill’s Survey Design Essentials workshop, and it was truly eye-opening! Dr. Hill has a unique ability to break down complex concepts into actionable steps, making the topic of survey design accessible and engaging... I particularly appreciated her clear explanations and practical examples, such as the before-and-after survey question revisions, which clarified the importance of good survey design... Dr. Hill's expertise and engaging teaching style make her a standout educator in this field!
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