Fighting Misinformation: When Did it Become Cool For Everyone to Have a Study?

Goodness everyone has a “study” these days. When did this become such a cool, common, casual thing to say? I know they are being cute but like… lying isn’t cute. Go ahead and tell me I’m overthinking/taking this too seriously. Let’s just dilute all scientific terminology so it becomes completely meaningless and we have to be skeptical of everything…