How to Write Great Survey Questions | Makeover for Weather Channel #2

Another day, another review of a survey I've come across in the wild… Today we are back with the Weather Channel... can you spot the leading sentence and overlapping answer categories? It's important to craft quality questions EVEN if it's "just" a social media poll. Every time you collect information, you have the opportunity to collect quality information that can be used to tell credible stories or make informed decisions... or, bad data that will mislead people and paint an inaccurate picture of reality. Let's do better!