Survey Design 101: If You're Sharing Survey Results - Do This

Written By Kirsten Lee Hill

This data from YouGov had me in a tizzy. Why is the actual question they asked so difficult to find? Is 711 a grocery store? What does it mean to have a 'positive opinion'? And why is the most popular grocery store not defined as the one that people go to the most?

Kirsten Lee Hill
Previous

Survey Design 101: Want Good Data? Don't Be Like the Weather Channel.
Next

Do your survey question stems match your answer choices?