Do this 1 thing to improve your survey questions

If you only do one thing before launching your next survey, let it be this: Ask someone to read through your questions and think aloud about how they’d respond. Literally have the person read each question and answer choice out loud and then narrate all the thoughts they are having as they think through and choose their answer.

I have never gone through this process and not made a change that dramatically improved my survey question. You will learn so much. Trust me. You might not think the question is confusing, or you may believe you have covered all your bases with your answer choices ... be ready to be surprised!

This month, to celebrate my book launch, I’ll be taking a short break from question makeovers and instead sharing one simple tip each week to improve your survey design process.

This week, I'm also excited to give ya'll an exclusive look at the Table of Contents:

If you want to pre-order the Kindle edition of Ask Better Questions: A Simple Guide to Good Survey Design, click here. The paperback will be available on September 19th!

Y'all ... I really wrote a book (insert grinning emoji here).