Are you ready to ask better questions?
Feedback forms, polls, annual reviews, onboarding forms, market research, surveys for studies — they may look and feel different, but the essence remains the same. All of these formats are really the same thing — a collection of questions designed to get you the information you want.
In other words, they’re surveys!
Surveys are an amazing way to collect valuable information. They can quickly and easily gather insights from many or just a few people. But remember, the quality of your data depends on the quality of your questions.
Whether you're a school, a solopreneur, a non-profit, or a Fortune 500 company, let’s make sure you are asking questions in a way that gets you meaningful information you can actually use.
I designed my first survey back in 2013. It was a teacher survey for a randomized control trial of a new math intervention in a major U.S. City. After that, I’d go on to lead the design of the School District of Philadelphia’s annual surveys for school leaders, teachers, students, and families. I’ve led the design of school leader, teacher, coach, and student surveys for a national Bill & Melinda Gates study of professional learning, and I’ve also helped schools, small businesses, and non-profits create surveys that would launch on a much smaller scale. For fun, I do “question makeovers” on TikTok, Instagram, and Youtube.
I’m Ready!
Explore your options
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I am over-the-moon excited to announce that my first book, “Ask Better Questions: A Simple Guide to Good Survey Design” is out now. ORDER.
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This is for people who have already designed a survey, quiz, or feedback form that you are using to collect information and want a real-time review of your questions and give simple, easy-to-implement tips to make them better.
You’ll receive a real-time review of your questions via Loom and recommendations for improvement within 72 hours of submitting your questions (Monday-Friday). So, if you submit midday on Friday, you can expect by midday on Wednesday.
There's an art and science to writing good questions. Let me review your current questions and give you simple, easy-to-implement tips to make them better.Mini-Makeover ($75): Ideal for quick surveys or social media polls. I’ll review up to 5 questions.
Full Makeover ($350): For larger projects, this option covers up to 25 questions.
Add-On Option: Need more guidance? Add a follow-up call to discuss your questions and improvements for $250.
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Missed the live session? No problem! You can now access the Survey Design Essentials: Workshop Recording and receive everything you need to design better surveys, plus an opportunity for live support through office hours.
💡 What’s included:
Workshop Recording: Learn the essentials of survey design in a step-by-step session packed with actionable tips.
Presentation Deck: Access the slides to reinforce key concepts and use as a resource when designing your own surveys.
1-Hour Office Hours Session: Join me live for Q&A and personalized support on Wednesday, February 12th at 6pm to get the most out of what you’ve learned.
💸 Pay what you can: $25–$100
I want this workshop to be available to everyone, no matter their financial situation. You can choose a price that works best for you—whether that’s paying a bit more to support others or selecting a lower rate if needed. Your choice helps make this learning opportunity accessible for more people. Thank you for being part of the Ask Better Questions community!
What We Cover:
Getting clear on the goal(s) for your survey: Good surveys start with clear goals.
Defining what you want to measure: Translate your goals into key data points you want to share or use to make decisions.
Reviewing Your Questions: Use best practices to take questions from "meh" to "wow."
This workshop will introduce you to practical survey design techniques and include real-time feedback, so you leave with confidence and a clear path forward. It’s a perfect first step in survey design, offering a glimpse of what’s possible and preparing you to dive deeper when you’re ready!
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Tailored survey-work to meet your organization’s specific goals. LET’S CHAT.
Words from past clients
“This is not an area to cut corners.”
Feedback is valuable and asking the right questions in the right way is essential. It is so easy to make errors or to put off respondents. Working with Kirsten has made our questionnaire more professional and effective. This is not an area to cut corners. Kirsten is quick to respond and has experience to make our project as good as it can be. I am really pleased with eh ideas and suggestions that Kirsten made. Everyone should get Kirsten's help. Thank you Kirsten
Simon Grindrod, Carina Sciences, United Kingdom
“…made us feel confident in our work.”
We engaged Kirsten to help us reimagine how we write surveys for families. In just an hour Kirsten was able to give us general insights to surveying as well as targeted insights based on our unique needs and goals. By having her expertise behind us we were able to more effectively learn from families through revisions to the way we ask, the style of question, the behind the scenes set-up, and the follow through with families. …She was a delight to work with, has deep knowledge that she can disseminate with clarity and made us feel confident in our work.
Elizabeth Markowitz, Director of Innovation in Teaching and Learning & Design Thinking Specialist, St. Patrick’s Episcopal Day School
“She was able to keep things pretty simple and straightforward. ”
Kirsten impressed everyone on my team. As an entrepreneur who consistently brings in different experts to help optimize the different parts of my business, it is not uncommon for me to find people who excel in what they do. But Kirsten's caliber was extraordinary - my team and I didn't feel the need to review the notes multiple times or watch the video again and again to implement her suggestions. She was able to keep things pretty simple and straightforward. And as someone who values time over money, I truly appreciate how Kirsten didn't waste my time, and that of my team's.
Maria Kathlyn Tan, Owner, Maria Tan Coaching and Consulting
Kirsten, your go-to researcher.
Dr. Kirsten Lee Hill is an accomplished researcher and consultant specializing in survey design, data-driven storytelling, and impact evaluation. With a Ph.D. from the University of Pennsylvania and over a decade of experience, she supports non-profits, start-ups, schools, districts, government agencies, and philanthropic organizations in capturing and elevating community voices to achieve meaningful impact. Her client list has included The Bill & Melinda Gates Foundation, New York City Public Schools, NewSchools Venture Fund, and Virgin Unite, to name a few. She is also the author of Ask Better Questions: A Simple Guide to Good Survey Design, a top new release that brings her practical approach to survey design to a wider audience.