Are you ready to ask better questions?

Feedback forms, polls, annual reviews, onboarding forms, market research, surveys for studies — they may look and feel different, but the essence remains the same. All of these formats are really the same thing — a collection of questions designed to get you the information you want.

In other words, they’re surveys!

Surveys are an amazing way to collect valuable information. They can quickly and easily gather insights from many or just a few people. But remember, the quality of your data depends on the quality of your questions.

Whether you're a school, a solopreneur, a non-profit, or a Fortune 500 company, let’s make sure you are asking questions in a way that gets you meaningful information you can actually use.

I designed my first survey back in 2013. It was a teacher survey for a randomized control trial of a new math intervention in a major U.S. City. After that, I’d go on to lead the design of the School District of Philadelphia’s annual surveys for school leaders, teachers, students, and families. I’ve led the design of school leader, teacher, coach, and student surveys for a national Bill & Melinda Gates study of professional learning, and I’ve also helped schools, small businesses, and non-profits create surveys that would launch on a much smaller scale. For fun, I do “question makeovers” on TikTok, Instagram, and Youtube.

I’m Ready!

Explore your options

  • I am over-the-moon excited to announce that my first book, “Ask Better Questions: A Simple Guide to Good Survey Design” is out now. ORDER.

  • Ready to start asking better questions? I’ve re-worked Survey Design 101 to better accommodate people’s busy schedules and offer even more hands-on support.

    In this new and improved supported self-study course, you’ll have full access to all the course content (video lessons, reading materials, templates, etc.) from day one, allowing you to learn at your own pace. For those of you who like more structure, we’ll have weekly calls that focus on each step to build a survey from scratch and for those of you who want extra support or want to work ahead, there will also be weekly office hours for you to ask any questions you have.

    How it works: What’s “supported self-study”?

    You’ll get access to all the course content upfront, including pre-recorded video lessons that guide you step by step through the survey design process. Each week, you can join a live session where we’ll cover a specific topic in survey design; you can also choose to drop into office hours to get personalized feedback. Whether you want to work through the content step-by-step in our live calls or work ahead and pop-in for added support during office hours, this course gives you the flexibility to learn on your terms.

    During these three months, you’ll also have continuous access to our Circle community, where you can connect with others and ask me questions anytime for ongoing support.

    What will you learn?

    • A clear processfor expertly crafting surveys that get you the data you need to answer the questions you have, including setting your goals and making sure they are measurable.

    • A simple, effective checklist for evaluating every survey question you write (or come across) that will tell you if it’s a good question or not. Asking better questions will ensure you get GOOD (quality) data.

    • Key steps for strongsurvey administration, so you pick the right platform and send out an easy-to-take survey to all the right people.

    • A framework for analyzing and sharing survey data that will allow you to quickly and easily make sense of your data so you can make decisions and explain your organization’s impact.

    What do I get?

    • Pre-Recorded Video Lessons (lifetime access): Learn at your own pace with clear, easy-to-follow videos that walk you through each step of survey design.

    • 12 Live Sessions: Join our live weekly calls to dive into each step of the survey design process, discuss common challenges, and practice as a group.

    • (VIP only) Office Hours (12 weeks, with option to continue): Need personalized feedback? Drop into our weekly office hours to ask any questions and get real-time advice on your surveys.

    • (VIP only) Community (1 year of access): You’ll have continuous access to the Circle community, where you can ask questions, share progress, and get support from me (and your classmates!).

    Why take the course when I could just read the book?

    For some people, my book, Ask Better Questions, is going to be the perfect amount of support. And, that’s great! The course is for those of you looking for additional structure, accountability, and personalized feedback. You do not have to have read my book in order to take this course; you’ll get access to the book when you sign up! The course offers:

    1. Guided Learning: The course offers structured, step-by-step guidance through the material, making it easier to apply what you learn compared to reading alone. The combination of pre-recorded lessons and office hours provides an interactive element to reinforce key concepts.

    2. Real-Time Support: Weekly office hours give you a space to ask questions and get personalized feedback on your survey design from me.

    3. Hands-On Application: You’ll work on your own surveys throughout the course and receive feedback during office hours to ensure you’re asking good questions.

    4. Exclusive Resources: The course comes with templates, tools, and resources not available in the book, to help you design and analyze surveys more effectively.

    5. Community and Accountability: You’ll be part of a supportive community, where you can engage with others, ask questions, and stay motivated.

    Ready to Start? Pricing and Enrollment Options

    If you’re ready to take your survey design skills to the next level and start asking better questions, join Survey Design 101 today!

    Weekly live sessions meets on Mondays from 12:30-1:30pm and 5-6pm EST. Choose the time that works best for you! VIP members can drop into our 5 PM Thursday office hours for personalized feedback!

    Sign Up

  • This is for people who have already designed a survey, quiz, or feedback form that you are using to collect information and want a real-time review of your questions and give simple, easy-to-implement tips to make them better.

    You’ll receive a real-time review of your questions (up to 10*) via Loom and recommendations for improvement within 72 hours of submitting your questions (Monday-Friday). So, if you submit midday on Friday, you can expect by midday on Wednesday.

    There's an art and science to writing good questions. Let me review your current questions and give you simple, easy-to-implement tips to make them better.

    After you purchase a Question Makeover, you will be redirected to a form to submit your questions for review.

    *    If your questions are less complex, I can accommodate more than 10 questions. The limit is to prevent people submitting 10-20+ page surveys.

    SIGN UP

  • Tailored survey-work to meet your organization’s specific goals. LET’S CHAT.

 Words from past clients

“This is not an area to cut corners.”

Feedback is valuable and asking the right questions in the right way is essential. It is so easy to make errors or to put off respondents. Working with Kirsten has made our questionnaire more professional and effective. This is not an area to cut corners. Kirsten is quick to respond and has experience to make our project as good as it can be. I am really pleased with eh ideas and suggestions that Kirsten made. Everyone should get Kirsten's help. Thank you Kirsten

Simon Grindrod, Carina Sciences, United Kingdom

“…made us feel confident in our work.”

We engaged Kirsten to help us reimagine how we write surveys for families. In just an hour Kirsten was able to give us general insights to surveying as well as targeted insights based on our unique needs and goals. By having her expertise behind us we were able to more effectively learn from families through revisions to the way we ask, the style of question, the behind the scenes set-up, and the follow through with families. …She was a delight to work with, has deep knowledge that she can disseminate with clarity and made us feel confident in our work.

Elizabeth Markowitz, Director of Innovation in Teaching and Learning & Design Thinking Specialist, St. Patrick’s Episcopal Day School

“She was able to keep things pretty simple and straightforward. ”

Kirsten impressed everyone on my team. As an entrepreneur who consistently brings in different experts to help optimize the different parts of my business, it is not uncommon for me to find people who excel in what they do. But Kirsten's caliber was extraordinary - my team and I didn't feel the need to review the notes multiple times or watch the video again and again to implement her suggestions. She was able to keep things pretty simple and straightforward. And as someone who values time over money, I truly appreciate how Kirsten didn't waste my time, and that of my team's.

Maria Kathlyn Tan, Owner, Maria Tan Coaching and Consulting

Kirsten, your go-to researcher.

Dr. Kirsten Lee Hill is an accomplished researcher and consultant specializing in survey design, data-driven storytelling, and impact evaluation. With a Ph.D. from the University of Pennsylvania and over a decade of experience, she supports non-profits, start-ups, schools, districts, government agencies, and philanthropic organizations in capturing and elevating community voices to achieve meaningful impact. Her client list has included The Bill & Melinda Gates Foundation, New York City Public Schools, NewSchools Venture Fund, and Virgin Unite, to name a few. She is also the author of Ask Better Questions: A Simple Guide to Good Survey Design, a top new release that brings her practical approach to survey design to a wider audience.