Wanna share? (I do!)

Last week we talked about goals; this week I want to talk about what I call shareables—the clear learnings or takeaways you want to be able to speak to, use to make decisions, or report (share) for each goal.
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Crafting your shareables before you write your survey questions is a gamechanger. For each goal you have, you want to write out a shareable (or two or three).

It can be helpful to start with the end in mind: What do you hope to be able to say with the data from your survey?

For example: I want to share how much people like my product, how easy people think it is to use my product, or how good people think I am at presenting.

Not only will having shareables make writing your survey questions easier, but it will also make analysis a breeze. More on that next week :)

Did I mention my book (out tomorrow) covers every step of survey design from blank page to reporting? Because it does.

Map out your shareables, and watch your survey magic happen!