Research 101 | What is Research?

I think research should be accessible, simple, and meaningful.

In this video, you are going to learn what research is according to me, and why you are probably using it right now for your business or organization (even though you may not realize it!). Let's start with the basics. I’ll go through how I define research, the four key pieces of research, misconceptions about what is required for research, and the difference between research and evaluation.

the run down

00:00 Welcome
01:05 The standard definition of research
02:03 How I define research
02:35 What research IS NOT
03:41 Four key parts of research
04:00 “Big R” v. “little r” research
06:36 Difference between research and evaluation
09:00 Example of research v. evaluation
10:27 Recap Want to watch more videos and learn more?

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