A lil' Q&A responding to a question about the difference between the four paradigms in research/evaluation (post-positivist, constructivist, pragmatic, & transformative) and how to choose your approach.

I think research should be accessible, simple, and meaningful. In this video, you are going to learn what research is according to me, and why you are probably using it right now for your business or organization (even though you may not realize it!).