Survey Design 101 | How to Simplify Language

Are you using questions in your business? Feedback forms? Surveys? Assessments? Quizzes? If so, you want to make sure they are good - and by good, I mean they are designed to get you the information you want!

The key to good research is asking good questions, and crafting good questions is both an art and a science. In this video on best practices in survey design (or feedback forms, whatever you want to call it - ASKING QUESTIONS), you are going to learn about a common mistake I see when people ask questions and how to solve it.

Here’s the problem: using complex language (aka hard to understand words!). The solution? Keep it simple.

the run down

00:00 Welcome
00:15 What is complex language + why is it an issue?
01:15 The simple rule you should follow to avoid complex language
01:35 An example
03:35 Why it’s important to keep things simple
04:22 How to put this tip into action (with an example!)
05:45 Recap

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