I’m designing a survey. Should I include a neutral response option?

Questionnaires - surveys, feedback forms, quizzes, exit slips - whatever you wanna call them are AMAZING ways to collect information. ⁠ ⁠ But alas, your information is only as good as the question you ask.⁠ ⁠ Today I wanna chat about two main question types: open-ended versus closed-ended.⁠ ⁠ Let's say you want to know the biggest challenge your clients (or prospective clients) face with their business.

Survey design PSA - what does it mean to be neutral?

Survey design PSA - not everyone knows what a 1 or a 10 is...When you ask people to rate something on a scale of 1 to 10 you gotta define what a "1" is and what a "10" is.

If you only do 1 thing to improve the questions you ask. Do this. Spoiler alert, it's super simple. Watch this video to learn what you NEED to do to improve your questions ASAP and how to put the tip into action.

In this video, you are going to learn 4 easy ways to be more ethical when asking questions and collecting information from people.

In this video on best practices in survey design (or feedback forms, whatever you want to call it - ASKING QUESTIONS) you'll learn why I think "satisfaction" is a throwaway question and what you might ask instead.

Are you setting yourself up for success when you ask for feedback?⁠ I LOVE feedback. But, not all feedback is good - and by good, I don't mean positive, I mean QUALITY.

In this video on best practices in survey design (or feedback forms, whatever you want to call it - ASKING QUESTIONS), you are going to learn three ways to up-level from testimonials.

In this video on best practices in survey design (or feedback forms, whatever you want to call it - ASKING QUESTIONS), you are going to learn about a common mistake I see when people ask questions and how to solve it.

In this video on best practices in survey design, you are going to learn about a common mistake I see when people ask questions and how to solve it.