Survey Design 101 | Why I Never Ask About Satisfaction
In this video on best practices in survey design (or feedback forms, whatever you want to call it - ASKING QUESTIONS) you'll learn why I think "satisfaction" is a throwaway question and what you might ask instead. Do you ask people if they are satisfied with your product/service/offer? Do you receive emails asking if you are satisfied with something? I never asked if people are satisfied with a service or offer. Because I don't care. I don't care because I find any variation of the word "satisfaction" to be SUPER unhelpful in evaluating my work.
the run down
00:00 Welcome
00:23 The 1 question I never ask
01:33 Why this question is unhelpful
02:16 Generally what it means to be satisfied
02:42 What to do when you’re tempted to ask about satisfaction
03:46 Recap
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